Researching the Media

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It's a Globalised World...

When you first hear the words ‘media research’, they don’t really go together. What reliable research goes into a TMZ article?! But in actual fact, researching the media is of utmost importance to understand patterns and find credibility in the many mediums of the media. Media research is happening everyday; it can inform our personal decisions and influence our choices (McCutcheon, 2015).

However, there is a great difference between everyday research, the research we undertake in our day-to-day lives, and scholarly research, the systematic, credible and objective investigation of media patterns (McCutcheon 2015). Everyday research can be flawed and selective as it is much too casual, and does not contain authoritative, nor academic backing, whilst scholarly research is very concerned with being correct, truthful and concise (McCutcheon 2015). The perfect research for media figures, journalists and commentators in order to remain trustworthy and authentic to the audience is the use…

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