Aisles of Inequality

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Capsule Creations

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I am one of those people who enjoy scouring the shops for hours sometimes even aimlessly. However yesterday that was tested. I had an aim and I was restricted for time. I decided to go look for a birthday card for my male friend; something that I thought, assumed, misjudged would suffice within my 60 minutes lunch break. But inequality had it that such was not to be the case.

It turned out that almost 99 percent of the birthday cards in the shop were dedicated to the female form. Usually I would celebrate this and regard it as a small step towards gender equality. But I couldn’t help but think of our society’s normative expectations and its understanding of women.

Amongst the array of pastel coloured teddy bears, cards and mugs dedicated to the female form (why would anyone like such junk I don’t know but that is commercialism…

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